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Today's advertisers, faced with an ever increasing number of media options and rising media costs, are demanding more cost efficient, creative and effective ways to reach large audiences. Sponsorship of motor sports events, series and teams, offers a superior solution for controlling escalating costs and shrinking audiences.
| • | Corporate
Image exposure |
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| • | Cross
Promotion (internal/external) |
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| • | Offers
consistent media exposure |
|
| • | Track
exposure to spectators |
|
| • | Nationwide
exposure through television coverage |
|
| • | Powerful
marketing tool |
|
| • | Cost
effective alternative to advertising, direct marketing etc. |
|
| • | Opportunity
for sampling/promotions at events |
|
| • | Niche
& targeted marketing |
|
| • | Association
with winners sells product |
|
| • | Supports
and reinforces company's corporate image |
|
| • | Reinforces
brand position within road transport sector |
|
| • | Dynamism
associated with truck racing |
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